Posts Tagged ‘social marketing Pennsylvania’
At this week’s SWIM meet we finally had some serious Internet access and were able to exercise some tools of our social marketing strategies. In coming weeks, I’ll try to yack less and get everyone exercising their computers more.
Google Reader and RSS Feeds
Once we got online, we (nearly) all clicked over to Google Reader, looked at my list of folders and subscriptions, and saw how easy it is to follow lots and lots of blogs through this one interface—without ever having to leave Google Reader.
We used Google’s Blog Search feature to try to find useful blogs to which we could subscribe. Amazingly (but not surprisingly), many of the top-listed blogs for just about any search term are blog-like pages on commercial web sites trying to sell stuff. Surprisingly, it was actually quite hard to find blogs in the top 20 listings that had RSS feeds… or that had easy-to-access RSS feeds.
Everyone eventually found one blog whose RSS feed we could follow. We Right-Clicked the RSS feed button or RSS link on the blog page and chose Copy Link Location or Copy Shortcut from the resulting menu. Then we returned to Google Reader and clicked the Add a subscription button. In the resulting text box, we pressed Ctrl+V to paste the URL of the blog’s RSS feed and we clicked Add.
We’ll try this exercise again at our next meeting, but I encourage everyone to take a bit more time on their own to search for meaningful blogs and subscribe to their RSS feeds in Google Reader. The question came up: How do you delete a blog from Google Reader? We bumbled around for a bit and found Unsubscribe on the Feed Settings dropdown menu.
Twitter is One of Our Social Marketing Strategies
We looked at the Twitter interface that you interact with in a web browser. We reviewed “mentions” or “replies” where you address a tweet by typing an at sign followed by a user name: @cityslipper, for example. We reviewed direct messages in which you type a D a space and then the username, and we talked about lists and searches. Most importantly, being in the same room, we were able to follow each other easily and tweet a few messages around.
I admitted that I’m not skilled with the Twitter interface because I use the Tweetdeck client. So, I demonstrated Tweetdeck and encouraged everyone to download and install it. Tweetdeck is free software and you can find a link to its download site on the Web Social Marketing Links page of my Social Marketing Strategies web site: http://www.websocialmarketingstrategies.com/web-social-marketing-links If everyone installs Tweetdeck in time for next meeting, we’ll have another Twitter session to work on any outstanding questions. However, I encourage everyone to do the following before next meeting:
- Tweet to each other (and to me, please) about whatever… get used to sending mentions and direct messages.
- Set up Twitter searches for phrases that you think people use when talking about things that matter to you
- Follow some of the people whose tweets you find as a result of your searches
- “Stalk” people who are following people you follow, and follow a few of those people.
- At least follow @Leadershipfreak so there’s something in your Twitter stream (besides, he’s a good guy)
About this time in our meeting, Lewisburg’s parking meter attendant was putting tickets on cars. I’m so sorry… that just didn’t used to happen on Wednesday afternoons.
We wrapped up with a promise to get serious about keyword research at our next meeting. Until then, everyone should add to their lists (or start lists if you haven’t) of words and phrases that may find kindred spirits in Google searches. So, if you’re writing mostly fantasy fiction, your list of key phrases might include “fantasy fiction,” “dragon stories,” “fantasy adventure,” and so on. Think especially about words or phrases you would type into Google to find the kind of writing you prefer to do.
So, for next Wednesday:
- Subscribe to the RSS feeds of a few blogs that seem relevant to your writing interests
- Become more confident and practiced with Twitter (see the previous list)
- Bring a list of keywords and key phrases to “seed” your search for the ideal key phrase
- Bring your user names and passwords for Google Reader, Twitter, and Tweetdeck… and bring your laptop, of course
Please tweet, email, or phone if you need encouragement or if you have a question.
Finally, two weeks ago I mentioned some articles I wrote that explain how I decide who to follow on Twitter. Here are links to the articles; I’ll also post these on the links page in the next day or two. You don’t need to read the articles to succeed on Twitter, but they provide a reasonable foundation for maintaining a list of high-quality Twitter friends.
I look forward to seeing you all next week. I think it’s appropriate to mention: Marsha brought chocolate.
SWIM is a group of writers that meets in Lewisburg in central Pennsylvania to learn social marketing strategies. The name SWIM came to me in a weak moment: I put together a silly acronym for Susquehanna Writers’ Internet Marketers. (Sorry.)
Sadly, the highlight of this week’s meeting was the lack of Internet access at our meeting place. Because we weren’t able to get connected, we couldn’t work together on our laptops to see technology in action. Rather, we all were victims of technology inaction.
Literary Agents Validate the need for Social Marketing Strategies
In helping two participants who missed last week’s gathering catch up, a brief review provided opportunity to clarify several topics. It was very helpful that most of us had attended the Susquehanna Valley Writers Workshop this past weekend where some literary agents reinforced the importance of Internet marketing for writers. The most compelling admission (I thought) of one of the agents:
When she reads a book proposal, she Googles the proposal’s author. If there is virtually nothing online about the author, the agent feels that the author may not interest a publisher. An attractive author has a following and recognized authority in the subject matter covered by the proposed book. A strong online presence suggests that the author will be useful in promoting the published work.
A second very compelling observation from the writers workshop: After you sell your book, it’s simply too late to start marketing. You need to market your book while you’re writing it… perhaps even before you start. (This is exactly what SWIM is about.)
SWIMmers Make Progress with Social Marketing Strategies
Participants acknowledged that they had registered on Google to be able to access Google Reader. So far, Google Reader might have stymied us, but when we can all work together online to add a few blogs or other media streams to Reader, I think everyone will catch on very quickly. Still, I encourage everyone to tweet with questions… let’s not try to do Google Reader over the phone until we’ve had a chance to work it together at a meeting.
We reviewed “Building an Internet Presence Lite through Social Media.” The premise is that you create a blog and post on it regularly. You also identify other similar blogs, visit them, and leave comments. Interact with the bloggers, promote their efforts, and invite them to examine your blog posts. Also, you participate on social media such as Twitter and Facebook with people who share your interests so you can learn more from them and invite them to learn from you. These are all components of the full-bore Internet Marketing skills that we’re learning… but decent SEO (search engine optimization) can dramatically increase the quality and reach of your Internet presence.
We reviewed Twitter and expanded on its capabilities. Our emphasis now is to use Twitter to learn what people are talking about with regards to the things we want to write: What are they saying? To whom are they saying it? Do they have blogs? It’s important to understand the “market niche” or niches in which we work or would like to work. Some important points:
- When you simply type text and send it on Twitter, the message goes to the general Twitter stream. Anyone can read it, and it goes to no one in particular. So, someone following a lot of people might miss such tweets if they happen to scroll past in a long list of tweets.
- If you want to be sure someone specific reads a tweet, send a “mention.” The simplest way to mention someone is to start with @ and append the recipient’s Twitter name. So, to be sure your tweet makes it to me, start by typing @cityslipper, then a space character, and then the message. You can embed @cityslipper anywhere in your tweet, and it will find its way to me.
- If you want your tweet to be invisible to all but a single person, send a “direct” message. To do this, start by typing the letter “d,” a space, and then the recipient’s Twitter name. So, send me a private message by typing d cityslipper message for Daniel.
We reviewed Twitter lists, but we couldn’t look at how to create them. You can assign people you follow to lists. When you view a list, you see tweets only from people you’ve included in the list. One cool use for lists: you can add people to a list even if you don’t follow them! So, if you want to learn more about someone before you decide to follow them, add them to a list and review their tweets for a few days.
We talked about Twitter Groups and that there are independent web sites where you can register with groups. Groups are self-organizing topics of discussion on Twitter. If you want to find other writers, look for a group that calls itself writers. Two web sites to visit and explore to find and join groups:
Finally, with regards to Twitter, we talked about hash tags. The hash tag is the mechanism by which you track what people are saying within a group… and the mechanism that reveals your tweets to people in a group. If you want to know what writers on Twitter are talking about, follow the hash tag #writers. If you want writers to see your tweet – even writers who don’t follow you – include the #writers hash tag in the body of your tweet.
Keyphrases: Foundations of Social Marketing Strategies
Before we start blogs, we will identify the best possible key phrases for the subject areas about which we write. To that end, we’re guessing what key phrases our potential readers might use to search for us. Then we’re doing Google searches, looking for forums on Yahoo, Google, Craigslist, or wherever and following discussions there. We’re searching Twitter and following promising tweeps, and (maybe) playing with the Google Adwords Keyword tool. The keyword tool will be much easier to understand when we look at it together, but here’s a link to it:
Homework for the Week
- Actually really get on Twitter, follow me, and send me a “mention” so I know you’re there. I’ll compile a list of twitter names and make sure everyone in the group has the list.
- Use Twitter to search on relevant topics, to identify interesting people to follow, and start following some of them.
- Build a list of candidate key phrases. Use Google searches, Twitter searches, the Google Adwords tool (which I just noticed is going away soon), Blog searches, and other resources to find out what’s going on in your “niche,” who is already established in your niche, and how people talk about your niche to each other. You’ll become more savvy about your market and you’ll come up with plenty of candidate key phrases.
Next meeting is on October 20. I’ll tweet the new location to everyone who has found me on Twitter by then, and I’ll back it up with an email so I’m sure everyone gets the information.
At the October 20th meeting, we’ll do some tweeting… maybe we’ll even engineer a Twitter Chat. Everyone who attends should become comfortable with Twitter’s capabilities.
Other Topics for the Next Meeting:
Google Reader – We’ll have a short review. We’ll each find one or two blogs of interest, locate the RSS feed URL, and use it in Google Reader to subscribe to the bog’s feed. When we do this together a few times, I think the procedure will stick. We’ll also briefly review how to navigate within Google Reader to speed your research and keep up with what’s happening in your niche(s).
Tweetdeck – This is a Twitter client, meaning it’s software that loads on your computer and offers a different interface than the one on Twitter. It provides some advantages over Twitter’s native interface.
Market Samurai – This is a vital tool for researching keywords. We’ll have a detailed walk-through to prepare everyone to find the perfect key phrases to promote their own blogs. There’s a link on the Web Social Marketing Links page of this site to Market Samurai, but please don’t follow it until we’re absolutely ready to finish our keyword research.
I’ll be in touch as soon as I find a decent meeting place. In the meantime, I hope to see all of you on Twitter.