Web Social Marketing Strategies for Writers Week 1

On Wednesday, October 6, a group of writers in central Pennsylvania met at Zelda’s, a coffee shop in Lewisburg. Our purpose is to learn social marketing strategies to promote our writing. We’ll meet weekly for an indefinite period as all participants build Internet presences. Our goal is for each participant to find an audience.

The techniques and tools we’ll apply represent classic and cutting edge SEO and social media marketing. For the forseable future, this blog will chronicle activities of our group. Here’s the upshot of the October 6th meeting:

Overview of Social Marketing Strategies

We covered a lot of material very quickly addressing the following main questions:

  • Why develop an Internet presence?
  • Where do you start to achieve the best-possible Search Engine Optimization (SEO)?
  • What are the components of an Internet presence?
  • How do you get traffic to your web site?

This meeting provided a sky-high overview of what we’ll be doing in the next many weeks, so we weren’t as “hands-on” as we typically will be.

Build Savvy to Establish Internet Presence

We looked at one potentially useful tool: Google Reader. To understand Google Reader, we learned what an RSS feed is and established that a blog must have an RSS feed to which visitors can subscribe. Then, we looked at Google Reader in action and we subscribed to an RSS feed. With regards to Google Reader, I ask that everyone sign up for a Google account, go to the Google Reader page, and use it to subscribe to several RSS feeds relative to their areas of interest.

To find blogs that you might subscribe to, simply search in Google using keywords you imagine people would use to find you. If your area of expertise is Young Adult Fiction, what words do you think people use in a Google search to find Young Adult Fiction pages? Keep track of the key phrases you think of… especially phrases that bring up articles you’ll eventually produce. Remember: the point of reading other blogs (and so, the point of subscribing to them), is to learn what’s going on in your niche… in a sense, to learn about your competition (though there’s nothing devious about this).

A Tool to Build Internet Presence

After Google Reader, we looked at a vital service that everyone must learn: Twitter. Twitter will be our gateway drug to social media. As silly as Twitter seems when you first learn about it, it forges an enormous number of emotional and business relationships very smoothly. We (unfortunately briefly) looked at how to search within Twitter for tweets about your areas of interest. Then, how to click through to someone’s Twitter stream and “follow” them.

Most people will follow you back if you follow them, but it’s important to understand that there are a lot of “robots” or automated responders that aren’t worth following. So, when someone follows you, I encourage you to review their Twitter profile, read their most recent 20 – 40 tweets, and click through the link that shows at the top of their Twitter page. If they are legitimately interested in the things that matter to you—and not merely a commercial entity—then by all means follow them back. But don’t be in a hurry to get all chatty. I recommend that you lurk for a while and see how conversations develop on Twitter before you insert yourself into them.

The second assignment for participants is to sign up on Twitter, follow me http://www.twitter.com/cityslipper, tweet hello, and find some folks specifically in your area of interest to follow. Make sure you complete your profile on Twitter, and upload an image as your avatar or profile photo. We are all going to become accomplished tweeps, so please get started on Twitter immediately and at least tweet with me. If I can identify you as a member of our group, I can point you to each other as well, so we’ll all be following each other.

More Social Marketing Strategies for Writers

We agreed to continue meeting at Zelda’s on Wednesdays at 12:30. I’m sorry we couldn’t come up with a time to accommodate everyone interested; this meeting time seems to work for the most people. Also: Zelda’s seems very enthusiastic about having us there.

Next Wednesday, the 13th, we’ll start by reviewing each others’ progress with Google Reader, and explore whether people actually find the tool useful. Then we’ll spend a bit more time with Twitter to see how it’s working for you. We’ll learn a few more tricks about finding good tweeps to follow and we’ll explore using Twitter and other tools to identify the key phrases that will be most useful in building your own Internet presence.

The menu item, Web Social Marketing Links, at the top of this page, leads to links that will become useful in the next many weeks. Please don’t rush to follow all the links there; we’ll talk about them as they become important in building our Internet presences.

I’m sad that I haven’t yet received tweets from everyone in the group… so please get cracking! I look forward to next Wednesday’s gathering. Bring your wi-fi-enabled laptops; I’ll bring an extension cord and a power strip!

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