If I’m interested in your news, I may value your news feed and keep coming back for it. If I’m not interested in your feed, I doubt you’ll get me interested by including links in every tweet.

To get me interested, you may have to mention me in a tweet… Say, “Hello, you tweet a lot about X which is very important to me. I look forward to sharing some thoughts with you.” Or, “I wanted to let you know that your last tweet and blog post about Y encouraged me to try Z.”

My point is: not every thought or communication is an invitation to read or review something else–at least it isn’t in a SOCIAL environment. Can you imagine a cocktail party where every participant, to make a point, pulled out a reference book, waved it in your face, and said “Read this?”

A second problem: If all the links you tweet say “look at me,” your social presence is very one-sided. What about “look at what those guys did?” What about “are you doing anything interesting?” What about “Did anyone get to attend the firemen’s carnival yesterday?” Again: one-sided is OK if you have a bunch of followers who really want to be in your PR loop. It’s a miserably ineffective way to connect with new followers.

I’m pretty confident, when I see a Twitter stream with a link in every tweet, I’m not going to have a social relationship with the tweeter. This forces me to decide: Does the content of this news stream interest me enough that I want to clutter my Twitter stream with it? If I already love you, I’ll follow; if I don’t already know you, I probably never will.